In 1957, in what is now known as the Toy Valley in Alicante, a large number of small toy companies decided to join forces, due to technological change in the sector due to the appearance of plastic toys, and the difficulty of making the necessary investments to maintain competitiveness in the face of the new situation. Thus, Fábricas Agrupadas de Muñecas de Onil, S.A., FAMOSA, was born. Half a century later, Famosa is still the leading Spanish toy manufacturer, leaders in the sector in Spain and Portugal, with a significant presence in more than 50 countries, including France, Italy, Mexico and the USA. A dream? No. Thousands of dreams make Famosa go wherever imagination exists. Famosa promotes a safe daily activity with the aim of reducing workplace accidents to zero. Security is a right, it is an obligation and an excellent investment. The Famosa company believes that all employees, customers, suppliers and those who visit them have the right to return home safe and sound after working hours. At FAMOSA, compliance with safety standards is a condition of employment and the promotion of a safety culture is everyone's obligation. The company says that safety is an excellent lever for improvement. From the Spanish origin, today FAMOSA products can be found in more than 50 countries around the world. FAMOSA headquarters are located in Alicante and Madrid (Spain). FAMOSA has subsidiaries in Portugal (Oporto), France (Paris), Italy (Milan), Mexico (Mexico D.F.), Puerto Rico (San Juan), and China (Hong Kong). FAMOSA's production and logistics facilities are located in Alicante and Monterrey (Mexico).
With the aim of rigorously addressing its commitments to society, Famosa began developing its Corporate Social Responsibility (CSR) Program in 2012, convinced that CSR is an increasingly relevant element for growth (and even for survival) of the organizations that incorporate it as an essential engine of their management. For this reason, with its CSR Program, Famosa wants to respond to the expectations of its stakeholders: employees, shareholders, customers, consumers, etc. that demand an active commitment from the company today more than ever.
Famosa's mission is to offer children illusion in the form of toys for their comprehensive development, and the values that define its business culture focus on the users of its products, children, with their vulnerability and their illusion, from a perspective of a company jealous of tradition and innovation as a reference Spanish brand for more than 50 years. Thus, the behavior of the people who make up Famosa is guided by safety, quality and integrity in its operations; and, in addition, teamwork, passion and fun, as values that allow working in tune with the spirit of those boys and girls to whom their toys are aimed.
Famosa pursues the vision of positioning itself as the reference brand in dolls, ride-ons and outdoor toys in the European and American markets.
At Famosa, Corporate Social Responsibility (CSR) is understood as the voluntary integration of social, economic and environmental issues and their environment in the strategic activity that gives it meaning as an organization, in continuous dialogue with the interest groups that comprise it. With this approach, the company is making a special effort to get closer to people and, above all, to integrate the concept of responsibility into daily activity as a transversal and strategic axis.
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